We invite kids to invent their own solutions, not memorize answers.
At JAM, we think learning should be awesome so we’ve created online courses to help parents give their kids good screen time and kids get really good at something they love. We keep creativity, curiosity and a love of learning alive in kids. We see informal education as a great incubator for what formal education could become.
1. Preparation for emerging skills
Cathy Davidson, a scholar of learning technology, concluded that 65% of children entering grade school this year will end up working in careers that haven’t even been invented yet. JAM prepares kids for skills that are just emerging in the world, skills that require facilities or permission that schools don’t have, and skills that simply make kids passionate. Kids shouldn’t have to wait to pursue what interests them.
2. Instant access to pros
Courses are developed by professionals with inspiring accomplishments in their field – we call them mentors. For example, our Minecraft course was developed by OMGChad, a master Minecraft player with 500,000 YouTube followers. Our singing course was developed by Madison Watkins, an emerging star who appears on this season of America’s Got Talent. Kids shouldn’t have to wait until grad school to learn from pros.
Our motto is “Learn what you love. Love what you learn.”
3. Active learning
We challenge kids to learn through trial and error, not lectures. We invite kids to invent their own solutions, not memorize answers. We design learning to be social, not solo.
At JAM, kids both learn from and teach each other. This results in drastically different levels of engagement. In 2015, most MOOCs had a completion rate of 15%. We’re hovering near 70%.
4. Good screen time
Screen time is a tricky thing. Parents want their kids to be fluent with technology and develop their own unique expertise to prepare for the next generation of careers. At the same time, parents don’t want their kids’ screen time to be a sedentary activity. JAM turns screen time into learning time.
5. No schlepping or scheduling required
Parents currently pay more than $20b for learning outside of school – tutors, workshops, camps, courses, coaching, lessons. However, most options remain a privilege for those that can afford it. They’re also a nightmare to schedule, require an insane amount of schlepping, and don’t always keep their kids engaged.
JAM lowers the risks for families to try learning outside of school and makes it more convenient. Kids have access to their course for an entire year so they can work at their own pace whenever they want.
We see informal education as a great incubator for what formal education could become.
6. Totally safe
We have a proven record of creating online learning experiences that are safe and inspiring for kids. We do this because safety and privacy are paramount, but also because we know that learning and creativity can’t happen unless everyone feels fearless to be themselves.